CG Pundit

For years we have been looking at carefully placed Pepsi cans and Product Packages in the frame of Movies or Tv shows.Have you noticed why in the popular Television series ‘24‘ the Counter terrorist unit ‘CTU’ used the sprint Network for telecommunication or why James bond drives a BMW or wear an Omega Watch.Brand Positioning or Placement has turned into a very critical element in a typical production these days and has been monetised significantly in the last few years. A lot of this form of advertisement is pre planned and is designed into the Content at the pre-Production or Production stage and companies pay millions to be affiliated with popular tv shows, Films or Character in films.Rarely one hears about such form of Brand Placement or advertisement in the post production stage Market.Sounds like an insane idea and thats exactly what makes Zunavision’s work so significant.
Zunavision have developed the technology that not only does easy subpixel accurate motion tracking but more importantly, automatic rotoscoping of foreground elements.All you need to do is mark the area you want the ads to show up and leave everything rest on Automation.This definitely opens another door for videomakers to monetize their content even after the shot is packed and finished.

Now how does this technology fit into the new era on online Video Streams and finding ways to Monetise. Film Makers and TV Show Producers can have an online version of their Content and dynamically change advertisement in define spots throughout the duration of the content based on the viewer info or the content type itself. Even thought the technology is good for top video content providers I am sure consumer video makers are going to love this form of generating more passive income.In a way this seems very similar to google adsense and i wont be surprised if google takes over this company and integrate into youTube.